Tag Archives: marketing

The Not-So-Silent Treatment

As anyone who read my post on loglines might guess, I’m in a phase of reevaluation and rediscovery of prewriting tools due to a new project. The latest object of experimentation is the treatment, or stylized synopsis of the script. The producer I’m working with asked first for a four-page, and then a 16-20-page treatment as a means of tweaking and developing the concept.

Much like the loglines, I’d previously thought of treatments as an annoying step that came in the marketing phase, to pare my script down to a document short enough to accommodate the time constraints and attention spans of producers or executives. I always found the process whittling the story down into an effective summary excruciating.

After learning that it’s commonly done prior to writing the script, I wasn’t much happier about that prospect. I’m a scene cards (index cards) guy. They’ve become my favorite tool for mapping out the significant plot points, so I can then adjust the structure until I’m able to kinda sorta watch the film in my head, and then dive into the screenplay itself. I didn’t see what could be gained by distilling and summarizing a plot that was still in development.

But, of course, I was wrong again…

The misconception that was really holding me back was viewing the treatment as a rote synopsis (recall that “effective summary” language used earlier). The utter stupidity of seeing it as simultaneously a promotional device, and an essay devoid of creative flair, where the story concept was laid bare to speak for itself, is unfathomable now. After some perspective damage control, I’ve discovered a whole new dimension of prewriting benefits, both artistic and mechanical.

There’s much more literary flexibility in the treatment than the script itself, due to the need to get to the point and economically convey the mood and tone. It’s permissible to spend some time in the characters’ heads, as well as the readers’. Of course, we still have to stay primarily visual and not hit them over the head with how they should feel at every turn, but there’s much more room for suggestion on these matters.

Throwing in some stylistic and provocative turns of phrase here and there; such as “She’s devastated to find out that…,” “He doesn’t quite buy that explanation, but he agrees,” or “And then they exchange a knowing smile. These two are working together!;” also hatches a graphical “emotion map,” an invaluable guide for the writer to reference and adjust along the way, which brings me to the more pragmatic aspects…

If the scene cards represent a blueprint of the story, then the treatment operates more like a miniature 3D model. It reflects not only the order and structure of the beats but also how they flow and blend together. Thus it goes beyond the mere framework of the story and gives a preview of how it will be told. This allows numerous plotting mishaps to be pinpointed and rectified in the treatment-writing process, and uniquely so, since they aren’t so easily spotted in outlining, scene cards, any other form of “beating out the story” that I’ve employed.

Its nature as a piece of prose rather than an itemized list of occurrences lends greater immediate visibility to how any change you make affects, not only that plot point but other narrative factors as well. Here are some issues it can help detect…

  • The overall timing of scenes, setup/ payoff pairs, obstacles, tense moments, reveals, and twists are awkwardly and/ or predictably paced.
  • Two significant events are butted against each other, but the logical cause-and-effect principles that would carry one to the next just aren’t there.
  • A character’s mood, actions, or motives change on a dime or seem inconsistent somehow
  • The characters are acting according to knowledge or motivations that they don’t have yet.
  • Scenes and sequences need to be added or cut to get to certain waypoints more smoothly and effectively.

This isn’t a magic bullet. Haven’t found one of those yet. Maybe a treatment is as useless to you as I once thought it was for me, but many of the issues above were caught and dealt with much sooner in the process this time around than on previous projects that had no treatment in the pipeline. Adding one on this go-around opened a new world to me. If you’re getting stuck in the development of your plot, maybe it can give you the same refreshed perspective! Give it a try and let us know how it works for you!